It’s no secret that the crypto-space is currently a flooded market. With so many tokens, protocols, and companies coming out of the woodwork in recent months, it can be difficult for any individual to determine which ones are worth buying and which ones are just another flop.
That’s why we decided to go straight to the source: our community of seo marketing! We asked 21 experts in cryptocurrency marketing what sorts of marketing techniques they feel are most helpful when promoting their own projects. The answers they gave have been compiled into a list suitable for anyone seeking advice on how best to market their crypto-projects.
1. Go the extra mile with your product
Nothing says “projects that you should invest in” like a solid product. It’s the golden rule of any business, but especially in cryptocurrency.
Whether or not your project will have longevity is a strong indicator of whether or not people will be interested in buying it. What is your goal? Are you trying to create a platform for decentralized applications (dApps)? Are you looking to enable peer-to-peer payments? Do you want to connect people through a social network? Whatever it may be, make sure that there is intent behind your project. This means having an MVP (minimum viable product) available for people to try out and play around with. This helps them form an understanding of what your product is and how it works.
The second essential component of a product is its visual appeal. This is the person who will look at the white paper and be convinced that this tech is going to take over the financial world, or that their payment method will be adopted by millions of users.
A decent video can also go a long way towards making people more interested in your project. It entails creating a presentation in which you outline your plans for each stage with visual stimuli that showcase what you are trying to achieve. Click here.
2. Appeal to your human nature
“Sell the sizzle, not the steak.” This phrase is often attributed to the legendary marketing genius Claude Hopkins, but it does have some merit. People are more likely to buy something if they believe in its ability to solve a problem for them on a very basic level.
For example, if you wanted to create an application that allows people to purchase t-shirts from their phones, you would craft your pitch such that it causes investors’ brains to link the two concepts together emotionally rather than logically. In this particular example, the most important thing is making people believe that this service will make their lives better. The fact that people will be able to make their purchases from the comfort of their home or at work isn’t nearly as important.
People are more likely to purchase a service if they can directly relate it to something that they need. A lot of people consider the “big picture” aspects of a business before making their first investment, but after that, those specifics fade into the background. Your job is to make sure that your brand sticks in their heads in a way that makes them think “ I want to buy whatever this person has developed .“
3. Build a community you can rely on
When it comes to marketing and advertising, there is nothing more valuable than an enthusiastic and engaged community with outreach. Those who believe in your project are going to be the ones who are constantly talking about it, sharing it with their friends, and even doing some of your marketing work for you.
This is one area where a lot of crypto projects fail. They assume that they will just create an interesting idea and all of the money will come pouring in. However, the only way to make that happen is if you have people who genuinely like your brand and want others to know about it as well.
4. Create a social media presence
Social media is something that a lot of cryptocurrency projects like ICO don’t take full advantage of. Most decide to invest their time and resources into making an amazing website or white paper, but neglect the potential that can be unlocked through platforms like Twitter, Facebook, and Instagram. While you might not think they are very effective at first glance, they actually have a lot to offer if used correctly.
For one thing, posting on social media gives you another avenue for sharing information about your project with people who are interested in it and willing to pay attention. On top of that, those who do use social media often expect updates and new content from the brands they support regularly. It makes sense, given that the majority of the time they are asking other people to promote their product for them.
If you want to grow your social media following, it’s a good idea to get involved in other communities related to your product. If you have a decentralized (or at least semi-decentralized) payment platform, why not see if there is any interest in your project on platforms like Reddit and Bitcointalk? The more people know about it, the more likely they are to be interested in purchasing it.